Basmah Masood
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PORTFOLIO

This portfolio presents a curated selection of projects exploring experimental designs, brand-driven visuals, and culturally inspired narratives across digital, print, and video formats.

INCLUSIVITEE

MEDIUM: Photography and Merch Design
TOOLS: Adobe Illustrator, Photoshop, Lightroom, Procreate
SKILLS: Design and Layout, Iterative Design, Photography, Mock-up Creation, Content Creation. 
YEAR: 2019-2020

Created merchandise to represent inclusivity, empowerment, and global unity. This project blends handwritten typography and design to reflect Inclusivitee and Soul Bitches shared values of diversity and connection across borders. I was hired by the brand to create merchandise designs and product photography to reflect the unique identities of its members.

KEY OBJECTIVES

  • Design merchandise that celebrates inclusivity, diversity, and global connection.

  • Use handwritten typography to reflect the shared values of Inclusivitee and Soul Bitches.

  • Capture product photography that showcases the unique identities of the brand’s members.

DESIGN ITERATIONS

BEHIND THE SCENES

Merchandise Design, PhotographsBasmah MasoodCommercial Project