Samsung Galaxy A31

Photography by Basmah Masood

The Samsung Galaxy A31 campaign was designed to highlight the smartphone’s affordability and advanced camera features, making professional-style photography accessible to everyone. As part of this project, I partnered with Samsung to use the Galaxy A31’s manual camera controls to capture high-quality, dynamic photos, showcasing its versatility and performance. By sharing the photos on my social media platforms, I connected with audiences looking for budget-friendly options without compromising on quality. This project celebrated the Galaxy A31’s ability to empower everyday users to explore their creative potential.

Key objectives included:

Highlight the budget-friendly nature of the Samsung Galaxy A31 without compromising quality.
Showcase the phone’s manual camera features for DSLR-like photography.
Create high-quality visuals to connect with audiences on social media platforms.
Demonstrate how the A31 empowers users to explore creativity with accessible tools.

Project Scope
Medium: Photography
Deliverables: 20 Photographs.
Tools: Samsung Galaxy A31
Year: 2020
Duration: 6 Months

The story behind the campaign

I used the phone's advanced manual camera features to create visually striking photographs that showcased its creative potential. I played with highlights and shadows, using natural light to craft dynamic compositions emphasizing depth and contrast. By incorporating light play, I could add texture and emotion to each frame, capturing moments that felt both artistic and authentic.

I focused on leading lines to guide the viewer’s eye through the image, creating balanced and engaging compositions that highlighted the phone's capability for precise framing. Objects were carefully selected and arranged to demonstrate how the Galaxy A31 could capture fine details and textures, even in challenging lighting conditions. Each photograph was a testament to the phone’s versatility, proving that users could achieve professional-quality results using this budget-friendly device.

Whether it was dramatic shadows, soft highlights, or clean lines, the photographs were designed to reflect the creative possibilities of the Galaxy A31, empowering users to see their everyday surroundings in a new light.

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