Samsung Galaxy Note Ultra 20

Photography & Videography by Basmah Masood

The Samsung Galaxy Note Ultra 20 campaign is a showcase of empowering technology through expert photography and videography. As the lead creative, I partnered with Samsung to produce a 6-month commercial campaign that highlights how this innovative smartphone supports women in their creative and professional pursuits. The campaign includes two distinct stories: a Spring Garden DVC and a Fashion Stylist DVC, showcasing diverse usage scenarios in both photography and videography.

The primary goal of this project was to illustrate the Galaxy Note Ultra 20’s features—such as its advanced stylus, sleek design, and intuitive interface—through captivating visuals and relatable narratives.

Key objectives included:

Highlight the functional and aesthetic features of the Galaxy Note Ultra 20.
Create an engaging narrative that resonates with women in creative and professional fields.
Capture high-quality visuals to enhance brand storytelling, focusing on the stylus and screen features.

Project Scope
Medium: Photography and Videography.
Deliverables: 2 Digital Video Commercials (DVCs), Edited Photographs.
Tools: Adobe Premiere Pro, Photoshop, Lightroom,
Year: 2020.
Duration: 6 Months

Fashion Stylist DVC

In a fashion studio, a stylist—Alishay Adnan uses the white Samsung Note Ultra 20 to bring her creative vision to life. With the stylus in hand, she sketches ideas, builds mood boards, and captures striking photos—all from the palm of her hand. The phone’s seamless design and powerful features empower her to stay productive and inspired in her dynamic world.

View the final Commercial

Browse High-Resolution Photographs

Spring Garden DVC

In a beautiful spring garden, surrounded by pink blossoms, a young woman—Alishay Adnan carries the pink Samsung Note Ultra 20. Effortlessly, she uses the stylus to jot down notes and captures the beauty of nature through the phone’s intuitive interface. The phone becomes her companion—light, stylish, and easy to carry—allowing her to embrace the season while staying connected to her creativity.

View the final commericial

Browse High-Resolution Photographs

Key Responsibilities

Pre-Production

Mood Boards
Storyboarding
Equipment Preparation

On-Set Execution

Direction
Filming
Photography

Post-Production

Editing
Color Grading
Enhancements

Before and After the color grading and enhancements

Challenges

Pandemic Constraints: Operated under strict safety protocols, limiting collaboration and resources.
Independent Execution: Managed all aspects of production, from concept to editing, independently.
Natural Lighting Only: Adapted to unpredictable weather conditions without the use of artificial lighting.

Solutions

Leveraged minimal resources and small, adaptable setups.
Maximized natural light for a fresh, authentic feel.
Utilized detailed planning and precise execution to meet all deadlines.

Behind the Scenes

Team Credits

Creative Direction, Photography/Videography & Post-Production: Basmah Masood.
Modeling ang Styling: Alishay Adnan.
Client: Samsung Mobile
Outfits & Accessories: Pelago Boutique and Noho