Basmah Masood
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Social Media Content Strategy and Management

Browse through my visual Resume for social media content management and strategy

Alkaram Textile Mills Pvt. Ltd - Social Media Marketing Manager & PR

  • Social Media & PR Manager | Alkaram Textile Mills Pvt. Ltd | Aug 2017 - Mar 2019

    • Managed and scaled two large accounts achieving 39.9% annual Instagram growth (305-500K) & (0-40k) through producing visually appealing digital social assets using organic and paid campaign content strategies.

    • Produced and edited impactful digital content, achieving significant improvements in employee performance and social media engagement.

    • Successfully launched an influencer ambassador program, achieving 2x growth in social media engagement.

    • Led a cross-functional team of in-house editors and contractors, achieving on-time project completion in limited budgets.

    • Led a team in launching a sub-niche apparel brand, successfully managing campaign visuals, vendor negotiations and digital media content. Created campaign visual assets, DVC, LOGOs, billboards and retail bags.

    • Managed vendor negotiations and budgets over $50,000, while successfully recruiting high-profile celebrity ambassador

  • Adobe Photoshop · Research · Creative Writing · Photoshop · Search Engine Optimization (SEO) · Image Editing · Creativity and Innovation · Content Marketing · Social Media · Social Media Strategy · Juggling · Digital Photography · Creative Project Management · Design · Marketing Strategy · Management

Comprehensive Social Media Grids and Content Calendar for Alkaram and MAK

Grew from 368k - 626k in 2 years through organic content creation

Strategy and content creation for the alkaram Spring summer Digital Video Commercial.

Alkaram Mann Moriya - Spring Summer Lawn Collection

Click to play DVC

Mood Boarding, Behind the Scenes Content and PR

MAK Social media Management, graphics and brand ethos

Branding

Basmah Masood