MAK CATALOG
MEDIUM: Digital and Print
TOOLS: Adobe Illustrator, Photoshop, Indesign, SurveyMonkey, Hootsuite, Hubspot, Meta, Instagram
SKILLS: User and Market research, Art Direction, Brand Strategy, Content Creation, Post-Production, and Project coordination.
YEAR: 2018
Design and Marketing for MAK, reshaping its identity and user experience to better engage teenage audiences across print, digital, and social channels.MAK is Alkaram’s sub-niche apparel brand aiming to capture a teen audience seeking playful and edgy styles. Traditionally the brand was established for an older demographic leading to a disconnect with younger consumers.
WHY A NEW CATALOG?
Alkaram‘s existing catalogs were bulky, outdated, and lacked a cohesive brand story. The challenge was to create a high-impact design that speaks to teenage tastes with bold statements and fills a gap in the market.
KEY FEATURES
50 Products in 5 pages
Coloring activities
Coming soon section
IDEA EVOLUTION
The concept began as a simple marketing refresh and evolved into a holistic branding exercise—replacing bulky catalogs with a playful style paper, introducing interactive challenges, and leveraging motion-enhanced visuals. It matured into a platform where customers actively shaped upcoming collections.
CHALLENGES
Led Design & Marketing, addressing audience pains with minimal resources.
Managed tensions; leadership resisted redesign. I defended design integrity.
Handled post-production, social media, and creative coordination without a team.
Led a three-day shoot, requiring meticulous prep and problem-solving.
Developed and executed full PR strategy for the emerging sub-brand.
PROJECT OUTCOMES
A 5 Page catalog replaced bulky catalogs. reducing the brands carbon footprint.
The competition boosted MAK’s Instagram following to 40K organically in the first two months.
KEY INSIGHTS
Focus groups revealed teens viewed Alkaram’s designs and catalog poses as suited for older women—lacking youth appeal.
Social media engagements indicated younger audiences preferred animated, collage-like imagery, guiding our new dynamic layout.
Focus groups highlighted a love for bright, modern tones, especially millennial pink, influencing the updated brand palette.
View Full Style Paper
MERCH DESIGN
STYLE PAPER ITERATIONS
FEEDBACK DRIVEN ITERATIONS
Used a monochrome hero shot so the MAK logo and featured shirt pop up distinctly.
Initially placed prices and outfit codes on the layout, creating clutter. Introducing hanging price tags on the shirts kept the design airy and clear.
Traditionally, codes were simply printed in the catalog. Instead, we incorporated design swatches displaying each code.
OTHER CAMPAIGN ASSETS I WORKED ON
TEAM
Marketing Director: Humayun Farooq
Creative Director: Ather Hafeez
Marketing Lead: Basmah Masood
Brand Manager: Amrah Ghazanfar
Art Director: Ammarah Abrar
Talent Manager: Fahad Khan
Ready-to-wear Manager: Faizan Hafeez
Visual Merchandiser: Haniyeh Shaikh