Digital artwork & Illustrations

MAK - @makatalkaram

During my time as a full-time social media manager at Alkaram Textile Mills in 2019, I was given an exciting opportunity to ideate and shoot a capsule collection for MAK, targeted towards 10-16 year old girls. I had complete creative freedom to conceptualize and execute the photo shoot in a way that would best attract our target audience.

To add more depth and dynamic elements to the campaign, I also created post-production moving animations and assets for the social media feeds and e-commerce store. It was an incredibly rewarding experience to be able to work on a project from start to finish, and to see my vision come to life in a way that resonated with our audience.

Overall, this experience allowed me to hone my skills as a creative professional, experiment with new techniques, and successfully promote a product to a specific target audience.